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R.E.D. Talks

Thu 30th Mar 2017 PDT

R.E.D. Talks: Creating the Next Wave of Consumer Entertainment 

Date: March 30th, 2017
Time: 5:30pm-7:30pm
Venue: WEWORK La Brea, 925 N La Brea Ave 4th Floor (Outdoor Rooftop) Los Angeles CA 90038
Speakers: Octavio Herrera, Co-founder and EVP of Lucid Sight, Inc.; Randy Saaf, Co-founder and CEO of Lucid Sight, Inc.

Hors d’oeuvres and cocktails served.

Los Angeles, long renowned as a hub for creativity and innovation, has fostered the organic growth of a budding Virtual Reality (VR) industry. With its unique blend of top-notch universities and creative ecosystem, Virtual Reality companies have taken root in LA and are poised to usher in the next generation of entertainment. Join us as Octavio Herrera and Randy Saaf, serial entrepreneurs and founders of companies like Ad Colony and Media Defender (which they sold for hundreds of millions of dollars) and current founders of Lucid Sight, one of LA’s leading VR companies, share the story of their entrepreneurial journey–from tech bubble burst, to self-funding their first venture, to spearheading the growth of an emerging industry.

Featured Speakers

Octavio Herrera,
Co-founder and EVP
Lucid Sight, Inc.

Octavio Herrera is the Co-founder and EVP of Lucid Sight, Inc. Lucid Sight, Inc., a company that develops Virtual Reality (VR) games and experiences for the new generation of VR devices (Daydream, Samsung Gear VR, Oculus Rift, HTC Vive, and Playstation VR). Lucid Sight also provides advertisers an immersive and innovative platform to engage with VR users.

Previous to Lucid Sight, Octavio co-founded mobile game company Jirbo, Inc. in 2008.  In 2011 Jirbo was renamed to AdColony.  AdColony has become the leading mobile video advertising platform trusted by top grossing mobile app developers and Fortune 500 brands. AdColony was purchased by Opera Software for $350MM in 2014. Previous to that Octavio was Co-founder and President of MediaDefender, Inc. Octavio started MediaDefender in 2000 and grew it into the largest Internet anti-piracy company in the world.  In 2005 Octavio sold MediaDefender to ARTISTdirect, Inc for $42.5MM.  Previously, Octavio worked as a software engineer at Raytheon Systems Company.  Octavio received a BA in Physics from Occidental College in 1998 where he now serves on the Board of Trustees.

Randy Saaf,
Co-founder and CEO
Lucid Sight, Inc.

Randy Saaf was the chief executive officer and founder, of MediaDefender, Inc., which was purchased by ARTISTdirect, Inc. in 2005 for $42.5 million in cash. Saaf co-founded Jirbo, a large developer of iPhone games, in 2008. Jirbo was sold to Insight Venture Partners in 2010. Randy has testified before Congress on Internet copyright violation at least three times, and has worked with Senator Patrick Leahy, Senator Arlen Specter, and Senator Orrin Hatch to prevent infringement.

Randy appeared in a “60 Minutes” segment on copyright infringement on 31 October 2003, where he talked about his efforts to prevent it.He has also been a prime source for other leading news organizations, and has authored many articles against unauthorized media distribution. A Fresno native, he attended the University of California, Irvine, after graduating from Edison Computech High School (in 1994). He then transferred to Harvey Mudd College and graduated in 1998. Saaf graduated with a B.S. degree in engineering.

He spent less than a year with defense technology giant Raytheon, where he worked closely with airborne signal processing—systems that extinguish incoming missiles. Randy left Raytheon to start the website with friends, InterFriendly.net. It was designed to use P2P technology to give small businesses the ability to transfer large and numerous files.

This R.E.D. Talk will cover:

  • Octavio and Randy’s entrepreneurial journey and important lessons they learned along the way.
  • LA’s creative ecosystem, and how it lends itself to making the region a thriving center for Virtual Reality companies.
  • The current and future role of Virtual Reality on our entertainment industry.
  • Lucid Sight’s unique business model, based on their experience founding AdColony, which informed their decision to give Lucid Sight’s VR games away for free.
  • Virtual Reality’s potential to augment our workforce and create new jobs.

As technology continues to disrupt traditional industries and businesses, it is essential that the Los Angeles region becomes an even stronger incubator for startups and entrepreneurs with the vision, foresight and drive to create L.A’s next Lucid Sight. Come and hear how Randy and Octavio’s willingness to seize opportunities and blaze their own path positioned them to lead the next wave of consumer entertainment.

The R.E.D. Talks series sponsor is UCLA Extension.  UCLAExtension.edu

Join the conversation about this R.E.D. Talk! #REDTalk

Click here for a recap of our last R.E.D Talk event

Watch a video about our previous R.E.D Talk created by UCLA Extension

About R.E.D. Talks: 

What do the brightest entrepreneurs in L.A. County’s future know that you don’t know – yet?

R.E.D. Talks is a series of three in-depth discussions with the change agents and innovators who are creating new paradigms and breaking new ground in some of the most dynamic industries across our region. Many of the thought leaders now taking the lead in the new global economy have well-established roots right here in L.A. County. This diverse group of influencers will share their visions for Regional Economic Development (R.E.D) and the role the business community can play in securing a sound future as one of the world’s most vital economic powerhouses. Engage at R.E.D. Talks with the innovators who are charting the global economy’s future right here in Los Angeles.

For more information and to explore sponsorship opportunities, contact Rick Moelis at LAEDC, at 213-236-4812  [email protected]


Thu 30th Mar 2017
5:30 pm - 7:30 pm
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925 N La Brea Ave 4th Floor
Los Angeles , CA 90038 United States